Metaphor in Culture
Universality and Variation

This exciting book proposes a new theory of metaphor variation.

Zoltán Kövecses (Author)

9780521844475, Cambridge University Press

Hardback, published 7 February 2005

334 pages, 7 tables
22.9 x 15.2 x 2.2 cm, 0.66 kg

'It is well argued with a host of useful examples … The book does provide a wealth of detailed and systematic theoretical material for those interested in how a cognitive approach of conceptual metaphors can usefully address variations in culture. I am sure that not only will it become a key resource for the cognitive linguistic researcher, but that all who study language in culture will find much to consider and reflect on.' Qualitative Research in Psychology

To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltán Kövecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Kövecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.

1. Introduction: metaphor and the issue of universality
Part I. Universal Metaphors: 2. Metaphor: from language to body and back
3. Universality in metaphorical conceptualization
Part II. Dimensions of Metaphor Variation: 4. Cross-cultural variation
5. Within-culture variation in metaphor
Part III. Aspects of Metaphor Involved in Variation: 6. How components of conceptual metaphor are involved in variation
7. Conceptual metaphors and their linguistic expression in different languages
8. Metaphor in social-physical reality
9. Metaphors and cultural models
Part IV. Causes of Metaphor Variation: 10. Causes of variation in metaphor
11. Creativity: metaphor and blending
12. Culture, coherence, conflict
References
Index.

Subject Areas: Psychology [JM], Anthropology [JHM], Linguistics [CF]