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Membership Essentials
Recruitment, Retention, Roles, Responsibilities, and Resources
Sheri Jacobs (Editor-in-chief), (Author)
9781118976241, Wiley
Paperback / softback, published 6 May 2016
304 pages
25.2 x 17.8 x 1.8 cm, 0.544 kg
The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively. This book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions. The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready.
Acknowledgments vii About the ASAE-Wiley Series viii Introduction ix Chapter 1 The Evolving Environment for Membership and Engagement 1 Chapter 2 Strategic Planning as It Relates to Relationship-Building, Engagement, and Affiliation 13 Chapter 3 Defining Value 21 Chapter 4 Governance as It Relates to Membership 33 Chapter 5 Membership is a Team Sport: Working with Other Departments 47 Chapter 6 Managing a Global Membership 61 Chapter 7 An Overview of Membership Research 75 Chapter 8 Mission possible: Using Data to Drive Organizational Excellence: Collecting, Managing, and Using Member and Prospect Data 93 Chapter 9 Organizing and Developing the Membership Function to Deliver Value 111 Chapter 10 Membership Categories and Dues Structures 125 Chapter 11 The Role of Volunteers in Membership/Volunteer Management 139 Chapter 12 Recruitment and Renewal Strategies 153 Chapter 13 Member-Get-a-Member Campaigns 175 Chapter 14 Digital Engagement: Online Communities, Web Delivery of Benefits, and Social Networking and Media 191 Chapter 15 Membership Communication 207 Chapter 16 Financial Metrics, Management, and Budgeting for Membership 231 American Academy of Pediatrics: Rebuilding Our Membership Dashboard 239 Chapter 17 Legal Considerations 251 Chapter 18 Innovations and Potential Directions for Membership-Based Organizations 263 About the Executive Editor 279 Index 281
By Greg Fine, CAE
By Kenneth A. Doyle, FASAE, CAE, and Scott D. Oser, MBA
By Kristine Metter, CAE
By Jay Karen, CAE
By Charles W. L. Deale, FASAE, CAE
By Sara Miller, MBA, PMP, CAE
By Andrew Calhoun, CAE
By Dean A. West, FASAE
By Wes Trochlil and Sherry Budziak
By Sara Miller, MBA, PMP, CAE
By Sheri Jacobs, FASAE, CAE
By Miriam Wolk, CAE
By Tony Rossell
By Melanie J. Penoyar, CAE
By Benjamin Martin, CAE
By Christy Jones, CAE
By Susanne Connors Bowman, CAE
By Melissa Walling, IOM, CAE
By Jefferson C. Glassie, Esq., FASAE
By Lowell M. Aplebaum, CAE, Greg Melia, CAE, and Melody A. Jordan-Carr, MS
Subject Areas: Business & management [KJ]
