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Member Management Essentials for Chambers of Commerce

Scott C. Stevenson (Edited by), . MMR (Author)

9781118690482, Wiley

Paperback / softback, published 9 July 2013

64 pages
27.9 x 21.6 x 0.3 cm, 0.173 kg

Originally published by Stevenson, Inc., this practical resource provides Chambers of Commerce with helpful information regarding growing, managing, and serving membership. From creating a plan and strengthening member benefits to recruitment strategies, this manual is filled with best practices  and examples of what various Chambers of Commerce have done to achieve membership success.

Important topics covered include:

  • Operation plans
  • Networking
  • Member benefits
  • Unique member incentives
  • Member orientation
  • Social media outreach
  • Effective communication
  • Member awards
  • Special events
  • Customer care
  • Internships
  • Member networking opportunities
  • Maximize member receptions
  • Effective ice breakers
  • New member receptions
  • Setting policies
  • Member communication

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Front Matter (Pages: 1-3)

CHAPTER 1 Ready, Set, Go: Plan for Success (Pages: 4-7)

CHAPTER 2 Identify and Strengthen Member Benefits (Pages: 8-14)

CHAPTER 3 Offer Many and Varied Networking Opportunities (Pages: 15-21)

CHAPTER 4 Member Recruitment Strategies (Pages: 22-27)

CHAPTER 5 Nurturing New Members (Pages: 28-33)

CHAPTER 6 Renewal and Retention Efforts (Pages: 34-37)

CHAPTER 7 Member Communications (Pages: 38-42)

CHAPTER 8 Member Appreciation and Recognition (Pages: 43-47)

CHAPTER 9 Fundraising Events and Projects (Pages: 48-52)

CHAPTER 10 Evaluating Programs and Improving (Pages: 53-57)

CHAPTER 11 Chamber Success Stories (Pages: 58-61)

Subject Areas: Business & management [KJ]
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