Megacorporation
The Infinite Times of Alphabet

Through its many subsidiaries, the megacorporations Alphabet, Google's parent company, is fundamentally transforming our experience of the past, present and future.

Glen Whelan (Author)

9781108448635, Cambridge University Press

Paperback / softback, published 16 February 2023

242 pages
22.9 x 15.2 x 1.3 cm, 0.359 kg

'Glen Whelan's book, Megacorporation, offers a unique and compelling critique on the way our lives are captured and framed by megacorporations with their vast reach and their insatiable quest for our data.' Kirsten Martin, William P. and Hazel B. White Professor of Technology Ethics, University of Notre Dame  

When the scale and scope of influence that a corporation wields is so great that it eclipses that of nearly all other corporations combined, it attains megacorporate status. Whelan proposes that, amongst the current big tech cohort, it is only Alphabet, the parent company of Google, that can be categorized as such. In advancing a novel philosophical perspective, and aspiring to an amoral ideal of analysis, Whelan reveals Alphabet's activities to be informed by the ideology of infinite times, consequently transforming how we experience the past, present and the future at personal and social levels. By shining a light on such corporate existential impacts, Megacorporation: The Infinite Times of Alphabet opens up a new field of research that makes the philosophical analysis of business and society an everyday concern. This novel study on corporate social influence will appeal to readers interested in big tech, business and society, political economy and organization studies.

1. Introduction
Part I. The Birth of a Megacorporation: 2. Megacorporations
3. Alphabet
Part II. Shaping our Pasts and Futures: 4. Personal pasts
5. Social pasts
6. Personal futures
7. Social futures
Part III. Megadeath: 8. A finite ideology
9. Immediate threats.

Subject Areas: Technology: general issues [TB], Ownership & organization of enterprises [KJV], Organizational theory & behaviour [KJU], Business ethics & social responsibility [KJG], Business & management [KJ]