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Meetings, Conventions, and Expositions
An Introduction to the Industry
Rhonda J. Montgomery (Author), Sandra K. Strick (Author)
9780471284390, Wiley
Hardback, published 1 July 1994
336 pages
24 x 19.4 x 2.8 cm, 0.744 kg
Explore a career in the hospitality of business travel The meetings and conventions segment of the hospitality industry is often overlooked by newcomers to the field — but it is an exciting, dynamic area that merits a second look. Meetings, Conventions, and Expositions: An Introduction to the Industry offers a detailed breakdown of all aspects of group business travel. From sponsors and venues to technology and management, anyone new to the industry will appreciate this in-depth exploration of a convention's many "moving parts".
Preface xiii Chapter 1 History of Meetings, Conventions, and Expositions 1 Chapter 2 Convention and Visitors Bureaus 17 Chapter 3 Players in the Industry 41 Chapter 4 The Sponsor 65 Chapter 5 Host Venues 95 Chapter 6 Trade Shows 137 Chapter 7 Meetings Management 163 Chapter 8 Legal Issues 191 Chapter 9 Meeting Technology 227 Chapter 10 Changes Affecting the Meetings and Conventions Industry 251 Chapter 11 Career and Resource Information 267 Appendix I 291 Appendix II 293 Glossary 305 Index 311
Subject Areas: Cookery / food & drink etc [WB]
