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Media Studies
An Introduction

"Robert Kolker has built a deserved reputation as one of our foremost scholars of film. Now, drawing on that wealth of knowledge as well as much, much more, he has produced a textbook for the age."
—Toby Miller, Chair of Media & Cultural Studies, University of California, Riverside

"The book is a masterful introduction to a central topic in the humanities today. Prof. Kolker writes with clarity and an authority that is the product of his deep knowledge of the various forms that constitute our media culture today: from the printed newspaper to the web site, from film to digitized video on YouTube, from broadcast radio to the computer game. Kolker understands the history of media in the twentieth century and appreciates the heterogeneity of digital media forms in the twenty-first."
—Jay Bolter, Wesley Chair in New Media, Georgia Institute of Technology

"Media Studies provides an insightful foundation and ideal starting point for understanding profound recent changes in both the consumption and production of film, television, and popular media. A valuable, much-needed introduction to multimedia and culture in the age of convergence."
—John T. Caldwell, Professor, Cinema and Media Studies, UCLA

Robert Kolker (Author)

9781405155601, Wiley

Hardback, published 6 February 2009

336 pages
25.4 x 19.8 x 2.3 cm, 0.889 kg

"It is an introduction to media in every sense of the word, whetting the appetite to learn more and ensuring the reader will more thoughtfully navigate—not just consume—the media bombardment that is unavoidable in modern life." (M/C Reviews, January 2010)

"Kolker's writing style is precise yet engaging. The breadth of knowledge he displays is impressive; even more so are the original connections Kolker makes and encourages students to explore as mediations of culture." (Journalism & Mass Communication Educator, Winter 2009)

Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style.

  • Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging
  • Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader
  • Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity
  • Allows students to move within the media they know while increasing comprehension

List of Illustrations vi

Preface ix

Acknowledgments xi

Introduction 1

1 The Designs of Media 11

2 From Broadsheet to Broadband: The News 43

3 The Pitch: Advertising 88

4 Music in Every Room: Radio and Recorded Music 131

5 Watching TV 171

6 Movies and Film 217

7 Digital Spaces 252

Index 288

Subject Areas: Electronics & communications engineering [TJ]
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