Media Management in the Age of Giants
Business Dynamics of Journalism, Second Edition

Dennis F. Herrick (Author)

9780826351630

Paperback / softback, published 30 August 2012

408 pages, 1 drawings, 8 halftones, 10 figs., 4 charts, 20 tables
22.6 x 14.9 x 2.7 cm, 0.62 kg

The emergence of giant media corporations has created a new era in mass communications. The world of media giants - with a focus on the bottom line - makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.