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Media Industries
History, Theory, and Method
"At last! Holt and Perren bring together a first-rate list of authors to establish the place and chart the future of media industry studies. Smart, thorough, and comprehensive, this collection is a welcome resource for all who study and teach about media industries." "Holt and Perren's collection of original, engaging, and vital scholarship on the theory, history and 'practice' of media industries is truly illuminating and groundbreaking. No other work speaks to the study of media industries in such a thoughtful and comprehensive manner. For both scholars and 'laymen' interested in the media industries, it's a joy to read."
—Amanda D. Lotz, University of Michigan and author of The Television Will Be Revolutionized
—Justin Wyatt, Senior Research Consultant, Hypothesis Group & author, High Concept: Movies & Marketing in Hollywood
Jennifer Holt (Edited by), J Holt (Author), Alisa Perren (Edited by)
9781405163415, Wiley
Hardback, published 13 February 2009
304 pages
25.4 x 19.8 x 2.1 cm, 0.744 kg
"We have Holt and Perren's superb book to help us move forward. Media Industries will be of great interest to students and scholars considering an industrial turn in their research. The book can be successfully integrated into existing undergraduate and graduate film and television classes. It can also be taught as the centerpiece of a course we will hopefully see cropping up more and more: media industry studies." (Television & New Media, March 2010)
Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis.
List of Figures vii Acknowledgments viii Notes on Contributors ix Introduction: Does the World Really Need One More Field of Study? 1 Part I: History 17 Editors' Introduction 19 1 Nailing Mercury: The Problem of Media Industry Historiography 21 2 Manufacturing Heritage: The Moving Image Archive and Media Industry Studies 34 3 Film Industry Studies and Hollywood History 45 4 Historicizing TV Networking: Broadcasting, Cable, and the Case of ESPN 57 5 From Sponsorship to Spots: Advertising and the Development of Electronic Media 69 6 New Media as Transformed Media Industry 81 Part II: Theory 91 Editors' Introduction 93 7 Media Industries, Political Economy, and Media/Cultural Studies: An Articulation 95 8 Thinking Globally: From Media Imperialism to Media Capital 108 9 Thinking Regionally: Singular in Diversity and Diverse in Unity 120 10 Thinking Nationally: Domicile, Distinction, and Dysfunction in Global Media Exchange 132 11 Convergence Culture and Media Work 144 Part III: Methodologies and Models 157 Editors' Introduction 159 12 Media Economics and the Study of Media Industries 161 13 Regulation and the Law: A Critical Cultural Citizenship Approach 171 14 Can Natural Luddites Make Things Explode or Travel Faster? The New Humanities, Cultural Policy Studies, and Creative Industries 184 15 Cultures of Production: Studying Industry's Deep Texts, Ref lexive Rituals, and Managed Self-Disclosures 199 16 The Moral Economy of Web 2.0: Audience Research and Convergence Culture 213 Part IV: The Future: Four Visions 227 Editors' Introduction 229 17 From the Consciousness Industry to the Creative Industries: Consumer-Created Content, Social Network Markets, and the Growth of Knowledge 231 18 Politics, Theory, and Method in Media Industries Research 245 19 An Industry Perspective: Calibrating the Velocity of Change 256 20 Toward Synthetic Media Industry Research 264 Index 271
Jennifer Holt and Alisa Perren
Michele Hilmes
Caroline Frick
Thomas Schatz
Victoria E. Johnson
Cynthia B. Meyers
P. David Marshall
Douglas Kellner
Michael Curtin
Cristina Venegas
Nitin Govil
Mark Deuze
Philip M. Napoli
John McMurria
Toby Miller
John Thornton Caldwell
Joshua Green and Henry Jenkins
John Hartley
David Hesmondhalgh
Jordan Levin
Horace Newcomb
Subject Areas: Sociology & anthropology [JH]
