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Media Economics
Understanding Markets, Industries and Concepts
Alan B. Albarran (Author)
9780813821245, Wiley
Paperback / softback, published 1 May 2002
240 pages
22.9 x 15.2 x 1.3 cm, 0.907 kg
The economic principles of print, film, and recording media Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.
Preface vii I. Introduction 1. Why Study Media Economics? 3 II. Principles of Media Economics 2. Economic Concepts 13 3. Understanding the Market 26 4. Evaluating Media Markets 42 III. The Broadcast, Cable and Satellite Television and Internet Industries 5. The Radio Industry 59 6. The Television Industry 72 7. The Cable and Satellite Television Industries 86 8. The Internet Industry 102 IV. The Motion Picture and Recording Industries 9. The Motion Picture Industry 119 10. The Recording Industry 132 V. The Print Industries 11. The Newspaper Industry 147 12. The Magazine Industry 161 13. The Book Industry 172 VI. Media Economics Research 14. Issues in Media Economics Research 187 VII. Supplements Appendix A Reference Sources for Media Economics Research 197 Appendix B Commonly Used Financial Ratios 207 Glossary of Key Terms 209 Index 217
Subject Areas: Society & culture: general [JF]
