Freshly Printed - allow 7 days lead
Couldn't load pickup availability
Media and Society into the 21st Century
A Historical Introduction
Lyn Gorman (Author), David McLean (Author)
9781405149358, Wiley
Paperback / softback, published 27 January 2009
384 pages
22.9 x 15.2 x 2 cm, 0.907 kg
"An incisive and engaging scholarly account of the technological and cultural forces which have shaped modern media. The scope and ambition of the work is complimented by a lively and approachable style of writing, sure to inspire the reader." Dr A E Cavanagh, Programme Director BA Communications Studies, Institute of Communications Studies, University of Leeds Praise for the first edition: ‘This is easily the best study of twentieth-century media I've seen. It combines historical with contemporary media studies research to trace the origins and impact of all major media and does so in well-written prose that will please teachers and inspire students.’ Gary Cross, The Pennsylvania State University ‘This important survey brings together the findings of specialized research on media history in a number of countries and analyses developments over the course of the twentieth century. The historical sweep is monumental and the analytical grasp of the authors on the profound technological changes that have shaped our lives is impressive. I congratulate the authors for making a significant contribution to the history of the twentieth century and of the communications revolution.’ David Welch, University of Kent at Canterbury "Those looking for a quick but insightful survey will find this treatment hard to beat" Choice
Media and Society into the 21st Century captures the breathtaking revolutionary sweep of mass media from the late 19th century to the present day.
Acknowledgments vi 1. Introduction 1 2. The Press as a Mass Medium 6 3. The Development of the Film Industry 27 4. The Growth of Radio Broadcasting 49 5. The Rise of Advertising 69 6. Propaganda in Peace and War 82 7. Cold War and Communications 113 8. Television and Consumer Societies 136 9. Media, Information, and Entertainment 177 10. Media, War, and International Relations 208 11. The Rise of New Media 230 12. Globalization and Media 264 13. Conclusion 284 Notes 290 Further Reading 330 Index 344
Subject Areas: Electronics & communications engineering [TJ]
