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Measuring the User Experience
Collecting, Analyzing, and Presenting UX Metrics
Provides the critical and quantitative skills for any UX professional or student, focusing on how to collect, analyze and present user experience metrics
Bill Albert (Author), Tom Tullis (Author)
9780128180808, Elsevier Science
Paperback, published 17 March 2022
384 pages
23.5 x 19 x 2.4 cm, 0.57 kg
"UX metrics are important but can be intimidating. Tullis and Albert ride to the rescue with a generous dose of demystification spray. Based on vast practical experience, this book covers everything that researchers should know to start running good quant studies, striking the right balance between detail and approachability." -- Jakob Nielsen, PhD, Principal, Nielsen Norman Group "Nowadays, there are so many really good books about UX that it can be hard to choose where to spend your precious time. I’ll make it easy for you: Read this one. There are less than a dozen books on the ‘Really Great UX Books’ shelf in my office, and this has been one of them since the first edition came out. Regardless of whether you’re a quantitative person or a qualitative person, everyone who’s involved in producing something people use or interact with (from UX/UI professionals, designers, and developers to marketing people, project/product managers and CEOs) should read this." -- Steve Krug, author of "Don’t Make Me Think" and "Rocket Surgery Made Easy"
Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
1. Introduction to UX
2. Background
3. Planning
4. Performance Metrics
5. Self-Reported Metrics
6. Issue-Based Metrics
7. Eye Tracking (new)
8. Measuring Emotion (new)
9. Combined and Comparative Metrics
10. Special Topics
11. Case Studies
12. Ten Keys to Success
Subject Areas: Human-computer interaction [UYZ], Graphics programming [UML], Graphical & digital media applications [UG]
