Mass Culture and Modernism in Egypt

A study of popular culture and the representation of modern life in Egypt.

Walter Armbrust (Author)

9780521481472, Cambridge University Press

Hardback, published 28 July 1996

292 pages, 15 b/w illus. 1 table
22.9 x 15.2 x 2.1 cm, 0.6 kg

"The creativity and intellectual sharpness of Armbrust's book will come as a relief to readers who had begun to suspect that 'popular culture' and 'thin enthnography' were made for each other." Anthropological Quarterly

This study of Egyptian popular culture provides fresh and vital insights into the long struggle of modern Egypt to define its identity. Armbrust examines Egyptian television, recorded music, the press, and the cinema. These popular media have broken radically with cultural icons of Egypt's past, while offering ordinary people a way of coming to terms with the clashing values of nationalism, modernity, and Arab classicism. However, since the 1970s, popular culture has also become a subject of controversy. The delicate balance between conservative nationalist imagery and a modernist ethic has been increasingly put in question by producers and consumers of the media, reflecting a sense that the representations of modernity do not reflect the experience of Egyptians.

1. Introduction
2. The white flag
3. The split vernacular
4. The gifted musician
5. Classic, clunker, national narrative
6. Popular commentary, real lives
7. 'Vulgarity'.

Subject Areas: Social & cultural anthropology, ethnography [JHMC]