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Markets for Managers
A Managerial Economics Primer
Anthony J. Evans (Author)
9781118867969, Wiley
Hardback, published 19 September 2014
272 pages
24.6 x 17 x 2.3 cm, 0.635 kg
An accessible text that provides managers with a well-rounded economic awareness Successful managers possess an understanding of economic and market principles as they relate to business itself. Markets for Managers presents managerial economics in a casual, accessible format that will help management professionals take economic realities into account when running their companies or divisions. The book takes a global perspective while covering the full range of micro- and macroeconomic principles that managers around the world need to know. Complete with online resources that include further reading and a YouTube playlist, this guide puts business management practice within its economic context to produce a practical tool for managers. By understanding market operation and what might cause market failure, management professionals can lead companies that respond to market pressures and align operating strategies with economic realities. Monetary and fiscal policies affect businesses of all sizes, and in Markets for Managers, business leaders can learn how to read the ever-shifting fiscal landscape. The practical format of Markets for Managers is perfect for professionals and students who want to gain an applied perspective on today's most pressing economic issues.
Preface ix Introduction xi CHAPTER 1 Incentives Matter 1 1.1 Managerial Individualism 2 1.2 Demand Curves 5 1.3 Elasticity 12 Notes 16 CHAPTER 2 Cost and Choice 19 2.1 Opportunity Cost 20 2.2 Diminishing Marginal Returns 22 2.3 The Planning Horizon 26 2.4 Cost vs. Waste 28 Notes 29 CHAPTER 3 Market Exchange 33 3.1 Market Equilibrium 33 3.2 Comparative Statics 36 3.3 Information Economics 41 Notes 44 CHAPTER 4 Prices and Economic Calculation 47 4.1 Entrepreneurship 48 4.2 The Firm 52 4.3 Price Discrimination 54 4.4 The Knowledge Problem 58 4.5 Internal Markets 60 Notes 63 CHAPTER 5 Competition and the Market Process 67 5.1 Market Concentration 67 5.2 Collusion 69 5.3 Market Contestability 72 5.4 Monopoly Power 77 Notes 78 CHAPTER 6 Capital Theory and Recalculation 81 6.1 Microclimate 82 6.2 Unemployment 84 6.3 Recalculation 90 Notes 93 CHAPTER 7 Public Finance 97 7.1 Taxation 97 7.2 Bonds 101 7.3 Banking 104 7.4 Saving 107 7.5 Real Business Cycles 108 7.6 National Income Accounting 109 Notes 112 CHAPTER 8 Monetary Theory 117 8.1 Inflation 118 8.2 Monetary Policy 126 8.3 Monetary Regimes 133 8.4 Macroeconomic Fluctuations 135 Notes 137 CHAPTER 9 Fiscal Policy 141 9.1 The Great Depression 142 9.2 Fiscal Stimulus 144 9.3 Expansionary Fiscal Contractions 150 9.4 Confidence 153 9.5 Laissez-faire 155 9.6 The Phillips Curve 156 Notes 158 CHAPTER 10 International Economics 163 10.1 Globalisation and Trade Theory 164 10.2 Balance of Payments 168 10.3 Foreign Exchange Markets 170 10.4 Currency Regimes 175 Notes 179 CHAPTER 11 Behavioural Economics 183 11.1 Behavioural Anomalies 184 11.2 Market Efficiency 188 Notes 194 CHAPTER 12 Global Prosperity 199 12.1 Growth Theory 199 12.2 Happiness 202 12.3 Economic Freedom 206 12.4 Public Choice Theory 208 12.5 Transition Economics 215 Notes 223 Bibliography 231 Index 000
Subject Areas: Finance & accounting [KF]
