Marketing Tourism Destinations
A Strategic Planning Approach

Ernie Heath (Author), Geoffrey Wall (Author)

9780471540670, Wiley

Hardback, published 5 March 1992

240 pages
23.6 x 15.8 x 2 cm, 0.463 kg

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

Framework for Tourism Planning and Marketing.

Environment and Resource Analysis.

Regional Goal and Strategy Formulation.

Target Marketing and Regional Positioning Strategy.

Regional Marketing Mix Strategy.

Regional Organization and Management Supporting Systems.

Summary and Conclusions.

References.

Index.

Subject Areas: Travel & holiday [WT]