Marketing Research

Roberto Castaneda Sarabia (Edited by)

9781779563132

Paperback / softback, published 30 June 2026

433 pages
25.4 x 20.3 x 1.5 cm, 0.666 kg

The goal of this book is to equip students with the knowledge and skills necessary to conduct effective marketing research. The book covers the research process, including problem definition, research design, data collection, data analysis, and report preparation. By integrating theoretical concepts with practical applications, it prepares students to make data-driven marketing decisions and develop successful marketing strategies.