Marketing Global Justice
The Political Economy of International Criminal Law

A political economy analysis that explains international criminal law's hegemonic status in the understanding of global justice.

Christine Schwöbel-Patel (Author)

9781108710909, Cambridge University Press

Paperback / softback, published 23 March 2023

329 pages, 6 b/w illus.
22.9 x 15.2 x 1.8 cm, 0.479 kg

'As states and scholars alike are debating whether international criminal law has been 'oversold',  Christine Schwöbel-Patel asks another, much more politically important and jurisprudentially generative question: how and why did we come to think of an entire legal field and even of global justice in terms of 'selling', 'branding' and 'investment'? Drawing from critical legal and marketing studies, this indispensable book reveals novel and unexamined dimensions of the profound, and profoundly destructive, influence of neoliberalism on international law. Those interested both in international criminal law and in law and political economy more broadly will do well to take note.' Ntina Tzouvala, Senior Lecturer, ANU College of Law

Marketing Global Justice is a critical study of efforts to 'sell' global justice. The book offers a new reading of the rise of international criminal law as the dominant institutional expression of global justice, linking it to the rise of branding. The political economy analysis employed highlights that a global elite benefit from marketised global justice whilst those who tend to be the 'faces' of global injustice - particularly victims of conflict - are instrumentalised and ultimately commodified. The book is an invitation to critically consider the predominance of market values in global justice, suggesting an 'occupying' of global justice as an avenue for drawing out social values.

1 Introduction
2. Ad-Vocacy: What is Marketing in Global Justice?
3. A Brand New Justice: How Global Justice became Marketable in the 1990s
4. 'A Picture Worth More than a Thousand Words': The Value of Global Justice
5. Working It: The Brand of the Ideal Victim
6. Kony 2012: Making an Accused *Famous*
7. Special Effects: The International Criminal Court in the Global Market
8. Branding the Global (In)Justice Place
9. 'Occupying' Global Justice.

Subject Areas: Criminal justice law [LNFB], Criminal law & procedure [LNF], International criminal law [LBBZ], International organisations & institutions [LBBU], Public international law [LBB], International relations [JPS]