Managing Retail Consumption

Barry J. Davies (Author), Philippa Ward (Author)

9780471489122, Wiley

Paperback / softback, published 16 January 2002

372 pages
23.8 x 18.8 x 2.1 cm, 0.68 kg

"…this book is well presented and offers some vignette type cases to support learning…" (The Marketing Review, Winter 2002)

Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure.  It develops a consumption perspective, which provides a balanced approach between management and the social sciences.  The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.

Preface

Acknowledgment

Introduction

PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION

Retailing History

The Birth of Modern Consumption

Consumption, Signs and Symbols

PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION

A Dramaturgical View-Elements of the Drama: A Question of Perspective

The Servuction Model and its Extensions

The Physical Environment

Merchandise

Atmosphere and Image

The Social Dimension

The Temporal Dimension

Customers' Psychological State

PART 3 THE RETAIL ENTERPRISE IN CONTEXT

The Strategic Context

Service Characteristics and Context

The Locational Context

The Social and Ecological Context

PART 4 THE RETAIL FUTURE

Conclusions and Prognosis

Index

Subject Areas: Business & management [KJ]