Managing Creativity
Exploring the Paradox

In this book, experts from a diverse range of fields discuss the challenges and opportunities of managing people in creative industries.

Barbara Townley (Edited by), Nic Beech (Edited by)

9781107403734, Cambridge University Press

Paperback / softback, published 27 October 2011

364 pages
22.9 x 15.2 x 1.9 cm, 0.49 kg

What are the challenges and opportunities of managing people in creative industries? How are the tensions between creative and commercial pressures mediated? The creative industries are an area of increasing economic importance. Yet creative industries and creative-based organizations are rife with problems such as whether and how control of the creative process should be exercised; the extent to which knowledge of creative production may be made explicit; and how the 'connection' between producer and consumer should be mediated. In Managing Creativity a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems concerning the relationship between management and creativity. Developing an appreciation of these problems is theoretically productive, not only because it throws light onto our understanding of creative-based organizations, but also because it can be revelatory about organizations more generally.

List of figures
List of tables
List of contributors
Acknowledgements
Introduction: 1. The discipline of creativity Barbara Townley and Nic Beech
Part I. Inherent Unknowability: 2. To draw thought - how can this be done differently? Aileen M. Stackhouse
3. Labour, work and action in the creative process Martin Dixon
4. Popular culture as carnival: the clash, play and transgression in the aesthetic economy Stephen Linstead
Part II. Art for Art's Sake: 5. Art for art's sake: was it ever thus? A historical perspective Julian M. Luxford
6. The logics of art: analysing theatre as a cultural field Doris Ruth Eikhof
7. Turning rebellion into money: the clash, creativity and resistance to commodification Stephen Linstead
Part III. Infinite Variety: 8. Communication, artists and the audience Christopher Randall
9. Art or honesty? Breaking the rules of the game with immersive museum theatre Paul Johnson
10. User-generated content and the participative market Gregor White
Part IV. The Motley Crew: 11. The missing middle: management in the creative industries Chris Warhurst
12. Playing the system: design consultancies, professionalisation and value Guy Julier
13. Organising creativity in a music festival Jane Donald, Louise Mitchell and Nic Beech
Part V. Ars Longa: 14. Juicy Salif as a cultish totem Laura González
15. 'Time past': the value of remembrance in aesthetic experience Amy Parker
16. What is a creative field? Elizabeth Gulledge and Barbara Townley
Managing creativity: concluding thoughts
Index.

Subject Areas: Organizational theory & behaviour [KJU], Entrepreneurship [KJH], The arts: general issues [AB]