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Managerial Economics
Analysis, Problems, Cases

Lila J. Truett (Author), Dale B. Truett (Author)

9780470009932, Wiley

Paperback / softback, published 2 February 2006

768 pages
23.4 x 19 x 4.1 cm, 1.338 kg

Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.

  • Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization.
  • Shows how real-world firms have addressed issues discussed in the book.
  • Emphasizes the global aspects of managerial economics and its application in the international marketplace.

Part 1 The Firm and Its Environment

1 Introduction, Basic Principles, and Methodology 1

2 Revenue of the Firm 33

3 Demand Analysis and Estimation 98

4 Economic Forecasting 142

Part 2 Production, Cost, and Profit Maximization

5 Production Analysis 176

6 Cost of Production 220

7 Profit Analysis of the Firm 279

Part 3 Markets and The Behavior of The Firm

8 Perfect Competition and Monopoly: the Limiting Cases 346

9 Monopolistic Competition and Oligopoly 375

10 Games, Information, and Strategy 419

11 Topics in Pricing and Profit Analysis 451

12 Factor Markets and Profit-Maximizing Employment of Variable Inputs 514

Part 4 Analysis of Project Decisions

13 Fundamentals of Project Evaluation 553

14 Risk in Project Analysis 585

Part 5 The Firm and The Public Sector

15 Economics of Public Sector Decisions 623

16 Legal and Regulatory Environment of the Firm 652

Subject Areas: Economics [KC]
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