Management Skills for Successful Agri Entrepreneurs

B. Poongodi (Author)

9789387973190

Hardback, published 5 July 2019

138 pages
25 x 15 x 1.5 cm, 0.4 kg

Agribusiness refers to the scientific and practical aspects of activities involving the production, processing, marketing, trade, and distribution of raw and processed food, feed, and fiber. These activities also involve the supply of inputs and services. Good management skills are essential for business people to make informed decisions that lead to profit maximization.

The book, Management Domains: General Management, Marketing, Finance, Entrepreneurship, and Human Resources, aims to develop entrepreneurs and business people by covering all aspects of management. It has been edited and compiled for easy reading.

• 1. The Essentials of Marketing
• 2. Setting High Goals
• 3. Marketing Communication
• 4. Contemporary Practices in Marketing
• 5. Marketing Research
• 6 Negotiation Skills
• 7. Costs and Investment Analysis
• 8. Working Capital Management
• 9. Financial Management
• 10. Human Resource Management I
• 11. Human Resource Management II
• 12. Supply Chain Management
• 13. The End Note References