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Management Information Systems
Moving Business Forward, EMEA Edition
R. Kelly Rainer (Author), Brad Prince (Author), Hugh J. Watson (Author)
9781119588610, Wiley
Paperback / softback, published 5 July 2019
544 pages
1 x 1 x 1 cm, 0.454 kg
The 4e, EMEA Edition of Management Information Systems promotes active learning like no other text in the market. Each chapter is comprised of tightly coupled concepts and section-level student activities that transport your students from passively learning about IS to doing IS in a realistic context.
Preface vii 1 Introduction to Information Systems 1 2 Organizational Strategy, Competitive Advantage, and Information Systems 33 3 Data and Knowledge Management 56 4 Telecommunications and Networking 91 5 Business Analytics 127 6 Ethics and Privacy 155 7 Information Security 176 8 Social Computing 209 9 E-Business and E-Commerce 244 10 Wireless, Mobile Computing, and Mobile Commerce 274 11 Information Systems within the Organization 306 12 Customer Relationship Management 331 13 Supply Chain Management 352 14 Acquiring Information Systems and Applications 370 Plugit 1 Business Processes and Business Process Management 398 Plugit 2 Hardware and Software 411 Plugit 3 Fundamentals of Relational Database Operations 431 Plugit 4 Cloud Computing 441 Plugit 5 Artificial Intelligence 464 Plugit 6 Project Management 477 Plugit 7 Protecting Your Information Assets 488 Index 507
Subject Areas: Computer science [UY]
