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Making Technology Investments Profitable
ROI Road Map from Business Case to Value Realization

Jack M. Keen (Author)

9780470194003, Wiley

Hardback, published 10 May 2011

320 pages, Exhibits: 133 B&W, 0 Color
23.6 x 16 x 2.8 cm, 0.517 kg

A guide to getting the crucial business case right?every time

Showing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable, Second Edition applies the "Value Realization" process, using proven strategies that maximize the business payoff from IT projects. Filled with case studies, this innovative book enables managers to confidently quantify, in a matter of minutes, the true business value of funding a desired project.

  • New edition explains how to proactively manage the conversion of a business case's value promise to its value realization
  • Includes dozens of new case studies on realizing maximum value from IT enabled investments from various industries and around the world
  • New checklists and tables
  • A dedicated Web site containing additional material, case studies, chat rooms, and blogs on the value-realization process

The Second Edition provides senior executives, project managers, and technical staff with new insights on how to get the crucial business case right, while also explaining how to proactively manage the conversion of the business case's value promise into the value reality of a completed project.

Preface to the Second Edition xv

Acknowledgments xvii

Introduction xix

Part One Understanding Value Leaks: Major Threats to Program Success 1

Chapter 1 Why Value Leaks Torpedo Program Success 5

Chapter 2 Being “On-Value”: The Essential Third Pillar of Investment Success 15

Part Two Flushing Out Value Leaks: A Guided Journey 19

Chapter 3 Avoiding Half-Right “Fixes” 21

Chapter 4 Introducing the Value Practices Audit 25

Chapter 5 Evaluating Value Practice Areas 33

Chapter 6 Shifting the Mind-Sets of Management: The Key Fix for Value Leaks 63

Part Three Plugging Value Leaks: Success Begins Here 85

Chapter 7 Finding the Best Quick Wins 87

Part Four Getting The Business Case Right 95

Chapter 8 How to Recognize a Trustworthy Business Case 97

Chapter 9 The Importance of Good Processes for Value Realization 105

Chapter 10 Defining: Steps 1, 2, and 3 to Building Better Business Cases 113

Chapter 11 Assessing: Steps 4, 5, and 6 to Building Better Business Cases 131

Chapter 12 Delivering: Step 7 to Building Better Business Cases 153

Chapter 13 Finding Hidden Value That Others Miss 161

Chapter 14 Handling Intangibles: The Emotional Enigma of Value Realization 173

Chapter 15 Using ROI Storytelling to Drive Home the Message 191

Chapter 16 Selecting: Prioritizing Programs with Confidence and Ease 197

Chapter 17 Tracking: Making Sure Benefits Get Realized 219

Appendix Sample Business Case 227

Glossary 267

Bibliography 275

About the Author 279

Index 281

Subject Areas: Business & management [KJ]
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