Freshly Printed - allow 7 days lead
Couldn't load pickup availability
Make It in America
How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets
Matthew Lee Sawyer (Author)
9781119885146, Wiley
Hardback, published 24 January 2023
272 pages
22.9 x 15.8 x 2.8 cm, 0.454 kg
A valuable handbook for entering, launching, and growing business in the United States The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets. Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia. Author Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU. An indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, Make it in America also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.
Acknowledgments xiii Introduction 1 1 Welcome to America 11 Case Study: MediaCom (Colombia) 18 2 Why the United States? 23 Case Study: Rokt (Australia) 35 3 Land of Dreams 45 Case Study: Three American Dreams 52 Jordi Muñoz (Mexico) 52 Pooja Mahajan (India) 54 Pierre Gervois (France) 55 4 Plan for Success 61 Spotlight: White Claw (Canada) 68 Case Study: Too Good to Go (Denmark) 73 5 Timing Is Everything 79 Case Study: Menck Fenster (Germany) 91 6 Where to Play 97 Case Study: Renson (Belgium) 113 7 Make It Legal 117 Case Study: Pillow Partners (Scotland) 132 8 Financing U.S. Expansion 139 Case Study: Alpina Foods (Colombia) 152 9 Understanding Americans 159 Case Study: Tesco (U.K.) 175 10 Building Teams and Navigating Visas 181 Spotlight: Eataly (Italy) 186 Case Study: Petplan (U.K.) 194 11 Establishing Market Presence 201 Spotlight: MediaMint (India) 212 Case Study: Hyundai (South Korea) 216 Appendixes A. Go-to-U.S. Market Readiness Checklist 221 B. Startup in U.S. Readiness Checklist 225 C. Legal Checklist 229 Glossary 233 About the Author 239 Index 241
Subject Areas: Business & management [KJ]
