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Major Gift Essentials
Everything You Need to Know to Secure Big Gifts

Scott C. Stevenson (Edited by), . MGR (Author)

9781118691601, Wiley

Paperback / softback, published 12 July 2013

54 pages
27.9 x 21.6 x 0.3 cm, 0.151 kg

Originally published by Stevenson, Inc., this practical resource presents nonprofit organizations with information on how to secure major gifts, including expert advice on how to identify and approach donors and tips, techniques, and best practices for soliciting major gifts.

Important topics covered include:

  • Pursuing estate gifts
  • Assessing donor preferences
  • Leveraging existing endowments
  • Naming opportunities
  • Promoting bequests
  • Soliciting major gifts
  • Strategies for first-time donors
  • Donor communication
  • Capital campaigns
  • Endowment agreements
  • Leveraging board members
  • Accountability
  • Cumulative giving
  • Financial assessment
  • Donor referrals

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Front Matter (Pages: 1-3)

CHAPTER 1 Establishing a Major Gifts Program (Pages: 4-9)

CHAPTER 2 Identifying Top-Dollar Prospects (Pages: 10-14)

CHAPTER 3 Cultivating Major Donors (Pages: 15-19)

CHAPTER 4 Soliciting Transformational Gifts (Pages: 20-24)

CHAPTER 5 Mastering a Range of Planned Giving Vehicles (Pages: 25-32)

CHAPTER 6 Capital Campaigns and Naming Opportunities (Pages: 33-37)

CHAPTER 7 Major Donor Recognition and Stewardship (Pages: 38-41)

CHAPTER 8 Building a Fundraising Board (Pages: 42-46)

CHAPTER 9 High-Dollar Gift Clubs and Giving Societies (Pages: 47-50)

Subject Areas: Business & management [KJ]
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