m-Profits
Making Money from 3G Services

Tomi T. Ahonen (Author)

9780470847756, Wiley

Hardback, published 27 August 2002

352 pages
19.6 x 16 x 2.7 cm, 0.709 kg

"...A visionary theory of the future of telecoms economics..."   (www.Wap Insigt, 16 September 2002)

"...a fresh attempt to throw light on how that unwired world will develop...a sound primer...a valuable guide to the coming revolution..." (Information Age. January 2003)  

Dieses Buch zeigt Ihnen, wie mit 3G-Diensten Geld verdient werden und zwischen Content Providern und Netzwerkbetreibern zu beiderseitigem Nutzen aufgeteilt werden kann.
- die dritte Generation der Mobilfunktechnologie (3G) ermöglich erweiterte drahtlose Medien wie Videoconferencing, Internetzugang und Zugriff auf Netzwerke; diese Dienste sollen in Zukunft die neue UMTS/3G-Industrie treiben
- bisher wurde aber noch nirgends zusammenhängend untersucht, welche Unternehmen von welchen Diensten profitieren können
- diesem Thema widmet sich hier ein Insider von Nokia

Foreword.

Acknowledgements.

Intro to m-Profits: Show Me the Money.

Characteristics of Mobile Services: What Makes Them Different.

Mobile Phone the Most Personal Device: Cannot Live Without It.

Micro-payments: The Magical Key to Content Revenues.

The 5 M's of 3G Services: Recipe for Killer Cocktails.

The Profits of Movement Services: Escaping the Fixed Place.

The Profits of Mobile Services: Expanding the Concept of Time.

The Profits of 'Me' Services.

The Profits of Money Services: Expending Financial Resources.

The Profits of Machine Services: Empowering Gadgets and Devices.

Money Patterns in Cellular Networks: The 'Hockey Stick' Curves.

Tariffing: Just Below the Pain Threshold.

Marketing 3G Services.

Competition in 3G Services: More Competitors.

Revenue Sharing and Partnering: When You Cannot Do It Alone.

Business Case of 3G for the Operator: Revenues, Cost and Profitability.

Money Migration: Know the Streams.

4G: What Next?

Postscript: Final Thoughts.

m-Dictionary.

Abbreviations.

Bibliography.

Websites.

Services Index.

Index.

Subject Areas: Electronics & communications engineering [TJ]