Localization Strategies for Global E-Business

A comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

Nitish Singh (Author)

9781107008892, Cambridge University Press

Hardback, published 24 November 2011

346 pages, 70 b/w illus. 17 tables
25.8 x 19.5 x 2.1 cm, 0.89 kg

“Dr. Singh brings readers clarity, depth of understanding, and strategies to better address the breadth of today’s complex global business landscape. An insightful, up-to-date and highly relevant work for today’s competitive online global environment.” - Kevin Carl, Senior Executive, Accenture Management Consulting, Air, Freight & Logistics, and Travel Services

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.

List of figures
List of tables
Preface
1. Global e-commerce opportunities and challenges
2. International e-business expansion and market entry strategies
3. Global online consumer segmentation
4. Web globalization strategies
5. Developing international websites: internationalization (I18n)
6. Effectively localizing international websites
7. Managing a web globalization value chain
8. Optimizing international websites
9. Assessing web globalization efforts
10. Strategic industry insights into emerging localization trends
Resources
Index.

Subject Areas: International communications & telecommunications law [LBDT], Business communication & presentation [KJP], International business [KJK], E-commerce: business aspects [KJE], Business strategy [KJC]