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Listening to the Future
Why It's Everybody's Business
Daniel W. Rasmus (Author), Rob Salkowitz (Author)
9781119090861, Wiley
Paperback / softback, published 28 July 2015
256 pages
22.9 x 15.2 x 1.4 cm, 0.348 kg
Listening to the Future: Why It's Everybody's Business explores the challenges and opportunities facing organizations, the transformations that will ripple through the political, economic, and social environments, and the implications for different industries in the 21st century workplace. Written by Microsoft forecasters Daniel W. Rasmus and Rob Salkowitz, this important book equips your business to get out in front of new technology innovations in the consumer world with the knowledge, practices, and tools to differentiate your business in our competitive, fast-moving global economy.
Microsoft Executive Leadership Series: Series Foreword ix Preface xi Acknowledgments xiii Chapter 1 Listening to the Future 1 Embracing Uncertainty 3 The Shape of Things to Come 15 Technology and the Changing World 17 People Make the Future 22 Note 23 Chapter 2 Managing a Dynamic Business 25 Driving Forces 26 Strategic Technology Capabilities 32 Tenets for Success 39 Dynamic Business: Forces to Watch, Uncertainties to Consider 41 Notes 43 Chapter 3 Prospering in a Blended World 45 Driving Forces 46 Strategic Workplace Technologies 54 Blending Beyond the Workplace 63 Tenets for Success 65 Blend Trends 68 Notes 70 Chapter 4 Insights from Complexity 73 Driving Forces 75 Strategic Technologies to Drive Insights 86 Tenets for Success 92 Sources of Insight 94 Notes 95 Chapter 5 Building Strategic Advantage Through IT 97 The Challenge of Measuring Return on Knowledge 98 Why IT Matters 99 Why Applications Matter 102 Why Platforms Matter 104 Why Infrastructure Matters 108 Creating a Dialog Between Business and IT 110 Tenets for Success 111 Why IT Still Matters 114 EightWays to Achieve More Strategic IT 115 Key Infrastructure Investments for Competitive Advantage 116 Notes 117 Chapter 6 From the New World of Business to the New World of Work 119 One World of Business 120 Always On, Always Connected 127 Transparent Organizations 133 Workforce Evolution 141 Notes 150 Chapter 7 Managing Knowledge and Talent in the New World of Business 155 Managing Knowledge in One World of Business 156 Knowledge Anywhere, Anytime 157 Knowledge in the Transparent Organization 157 Managing Knowledge for a Changing Workforce 158 From “Knowledge Management” to Managing Talent and Knowledge 160 Complexity and Specialization 162 Simplifying the Knowledge Work Environment 164 Toward a Dynamic Knowledge Environment 165 Navigating the Dynamic Knowledge Environment 168 Embracing Organizational Learning 175 10 Starting Points for Dynamic Knowledge Enterprises 176 Notes 177 Chapter 8 The Future of Industries 179 Manufacturing 180 Retail 182 Government/Public Sector 184 Retail Banking and Insurance 185 Healthcare 187 Education 188 Professional Services 190 Chapter 9 Hearing the Future 193 Strategy and Uncertainties 195 Exposing the Dynamic Uncertainty Loop 200 Finding the Signal in the Noise 211 Looking Forward 215 Notes 216 Afterword 217 Index 221
Subject Areas: Business & management [KJ]
