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The Beginner's Guide to Marketing Your Business with Video Storytelling
Jonathan Creek (Author)
9780730390015, Wiley
Paperback / softback, published 12 January 2021
208 pages
21.3 x 14 x 1.8 cm, 0.227 kg
Take your video marketing to the next level with this practical and insightful resource Like, Comment, Share, Buy: The Beginner's Guide to Marketing Your Business With Video Storytelling delivers powerful and actionable strategies to move your company's brand to the forefront of your customers' imaginations. Celebrated author, speaker, journalist, and consultant Jonathan Creek explains why video is the most impactful medium in which to market online and how you can leverage it for maximum benefit. Providing a fully interactive experience for readers through the book's video companion app, Like, Comment, Share, Buy contains an approachable and comprehensive method to unlock the power of online video and discusses topics like: Perfect for social-media savvy entrepreneurs, small business owners, marketing managers, and advertising agents, Like, Comment, Share, Buy provides a compelling message that deserves to be heard by anyone hoping to increase their online and offline profile.
Foreword ix Author’s note xv Part I: Videology: The study of video and human behaviour 1 1 The struggle for attention 5 2 Content is King? 21 3 Sharing: A modern-day mystery 31 4 Context: Pixels with purpose 45 5 Likes, Comments, Action 63 Part II: The Virable formula: Unlocking your Viral DNA 73 6 Stay on target 77 7 Brand story clarity 91 8 Rules of engagement 107 9 The art and science of storytelling 115 10 Emotional buy-in 139 11 Triggered 159 Conclusion 173 The Virable framework 177 About the author 179 Index 181
Subject Areas: Business & management [KJ]
