Licensing Best Practices Set

Robert Goldscheider (Author)

9780471794431, Wiley

Hardback, published 12 April 2006

840 pages
25.9 x 18.8 x 2.8 cm, 0.767 kg

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.

The LESI guide to strategic issues and contemporary realities.

Originally published : 2002

Subject Areas: Business & management [KJ]