Leadership Communication
How Leaders Communicate and How Communicators Lead in Today's Global Enterprise

E. Bruce Harrison (Author), Judith Mühlberg (Author)

9781606498088

Paperback / softback, published 30 September 2014

225 pages
22.8 x 15.2 x 1.6 cm, 0.404 kg

The quality of leadership in any organization—business, social, military, and government—is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.