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Latin American Communication Theories
From Origins to Contemporary Approaches

Carlos A. Scolari (Edited by), CA Scolari (Author), Sandra Valdettaro (Edited by), Leonarda García-Jiménez (Edited by)

9781394307821, Wiley

Paperback / softback, published 2 July 2026

288 pages
25.2 x 17.8 x 1.5 cm, 0.59 kg

The first English-language anthology of Latin American communication theory

Latin American communication scholarship has shaped global debates on mediation, dependency, and mediatization, yet most foundational texts remain unavailable in English. Latin American Communication Theories: From the Origins to Contemporary Approaches, assembled by a team of communication scholars based at leading universities in Spain and Argentina, translates and contextualizes key writings from six decades of regional research for an international readership.

The volume maps intellectual trajectories from development and dependency theories through mediation, cultural industries, popular cultures, and mediatization. Introductory and section-level editorial texts guide readers through the historical, institutional, and theoretical evolution of the field. Classic contributions appear alongside emerging voices, creating a structured overview that connects Latin American debates with contemporary global discussions in media and communication studies.

Readers will also find:

  • A curated selection of foundational Latin American texts published in English for the first time, spanning six decades of scholarship
  • Editorial framing that contextualizes each section within the broader historical and institutional development of the communication field
  • Critical engagement with hegemonic paradigms from the Global North, highlighting the originality of Latin American theoretical perspectives
  • Coverage of key concepts including dependency theory, mediation, mediatization, cultural industries, and popular cultures across the region
  • A structured intellectual map suitable for graduate coursework in global communication theory, media studies, and Latin American studies

Designed for graduate students, doctoral researchers, and faculty in communication theory, media studies, cultural studies, and Latin American studies, this anthology provides direct access to a scholarly tradition that has remained largely outside the English-language canon while offering structured pathways through its core debates and concepts.

Introduction: Narrating Latin American

Communication Theories xii

Section I From Development to Culture, Via Liberation 1

Chapter 1 Democratization of Communication 3
Juan Díaz Bordenave

Chapter 2 The Framework of Ideological Analysis 21
Armand Mattelart

Chapter 3 Analysis of Forms: From Micro to Macro 34
Fernando Reyes Matta

Chapter 4 On Theory and Theoreticism in Communication 45
Daniel Prieto Castillo

Chapter 5 Gramsci with Bourdieu: Hegemony, Consumption, and New Forms of Popular Organization 55
Néstor García Canclini

Chapter 6 Technological Euphoria and Discomfort in Theory 68
Jesús Martín-Barbero

Chapter 7 Black Culture as Ecological Thought 87
Muniz Sodré

Chapter 8 The Society of Spectators: Notes on Some Reception Theories 100
Mabel Piccini

Chapter 9 Framework for the Analysis of Mediatization 117
Eliseo Verón

Chapter 10 Considering the City from the Perspective of Communication: A Necessary Exercise 128
Rossana Reguillo

Chapter 11 Communication Research: Epistemological, Theoretical, and Methodological Issues 144
María Immacolata Vassallo de Lopes

Section II New Voices 163

Chapter 12 Feminist Ethics and Communication 165
Aimée Vega Montiel

Chapter 13 Notes on Technological Forms of Life 177
Flavia Costa

Chapter 14 Marshall McLuhan: The Medium (Still) Is the Message. 50 Years After Understanding Media 191
Sergio Roncallo Dow

Chapter 15 Decolonial Communication: An In/Surgent Perspective 198
Erick Torrico Villanueva

Chapter 16 The Interpellative Nature of Popular Culture 209
Chiara Sáez, Christian Spencer, and Antonieta Vera

Chapter 17 Indigenous Women in Latin America: Communication for Social Re-existence Through Agency and Feminist Empowerment 220
Malely Linares Sánchez and María Inmaculada

Section III A Concluding Dialogue 239

Chapter 18 Interview with Raúl Fuentes Navarro: ‘There is no single Latin American perspective on Communication’ 241
Interview by Carlos A. Scolari, Sandra Valdettaro, and Leonarda García-Jiménez

Index 257

Subject Areas: Sociology & anthropology [JH]

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