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KaChing: How to Run an Online Business that Pays and Pays
Joel Comm (Author), Mark Victor Hansen (Foreword by)
9780470597675, Wiley
Hardback, published 2 July 2010
256 pages, Screen captures: 51 B&W, 0 Color
22.4 x 14.8 x 2.3 cm, 0.381 kg
"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a "money button" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics." (Book News Inc, November 2010)
The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which internet tools are the ones that will make your virtual register go “KaChing!” It’s also important to create an overall strategy with these tools that will maximize your time and web usage. Fortunately Joel Comm, one of the world’s leading experts in making money online, delivers tips, tactics, and commonsense guidelines to customize your Internet approach with KaChing. From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, LinkedIn, and web networking, Comm demystifies the many options the Web has to offer—and helps you clarify your business strategy to better reach targeted audiences. KaChing will show you: With case studies from a wide array of industries, branding concepts that help you focus your business voice and customer base, and ideas on how to expand your business into new areas, KaChing gives you the know-how that will build and maintain internet-generating income for years to come.
Foreword ix Introduction—Creating Your Personal KaChing Button xi Chapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody 1 So, Just How Easy is It to Begin Building a Web Site? 4 From Blogging to KaChing 8 Chapter 2 Your Uniqueness Equals Cash 13 Choosing Your Niche 15 The Value of Your Niche—How Keywording Can Boost the Price of Your Passion 20 Niches are Nice, but Micro-Niches Create Nicer KaChings 23 You’re Not That Unique—Building Your Community 25 The Seven Keys to Success 29 Chapter 3 Content is Not King . . . It is KaChing! 38 You Don’t Have to Be a Writer to Write Valuable Content 39 Seven Content Types that Go KaChing 42 It’s Not Just What You Say, It’s How You Say It 51 Ghost and Guest Writers 51 Turning Your Content into KaChing 53 Chapter 4 Information Products—Selling Your Knowledge 83 Creating Killer Ideas for Your Information Products 86 Creating the Product 90 Writing Copy that Sells 106 Recruiting Your Affiliate Sales Team 110 Add a Shopping Cart to Your Site 113 The Big Launch! 114 Chapter 5 Earning from Affiliate Programs 123 So, What Exactly is an Affiliate? 125 Choosing Merchants That Match Your Market 126 Choosing the Products that People Want 130 Strategies for Affiliate Success 133 What The FTC’s Guidelines Means for Affiliates 153 Chapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine 159 What is a Membership Site? 160 What Do Online Membership Sites Have to Offer? 161 Pricing Your Membership: How Much is Too Much? 165 Creating Your Membership Site the Easy Way 167 Chapter 7 Coaching Programs 174 What is Coaching? 175 Strategies for Branding 177 How to Do PR for Mass Impact 183 Getting Started: Low-End Coaching 191 Kicking It Up: High-End Coaching 195 Chapter 8 Case Studies 200 Content Sites 201 Affiliate-Supported Sites 208 Information Products 211 Subscription Sites 215 Branding 216 Coaching 218 Conclusion 220 Other books by Joel Comm 223 Index 225
Subject Areas: Business & management [KJ]
