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Introduction to Community and Public Health
Manoj Sharma (Author), Paul W. Branscum (Author)
9781394375585, Wiley
Paperback / softback, published 27 April 2026
480 pages
27.6 x 21.6 x 3 cm, 1.166 kg
The only textbook that provides comprehensive coverage of all five core areas of community and public health while aligning with the most current CEPH guidelines and competencies The newly revised third edition of Introduction to Community and Public Health by Manoj Sharma and Paul W. Branscum delivers the definitive treatment of public health fundamentals. Dr. Sharma, a professor at Jackson State University's MPH and DrPH programs, and Dr. Branscum, an associate professor at Miami University, bring decades of combined expertise to address a critical challenge facing public health educators: the lack of a single comprehensive resource covering all essential areas. This extensively updated edition solves that problem by providing complete coverage of biostatistics, epidemiology, social and behavioral sciences, environmental health, and health policy and management – all aligned with current Council on Education for Public Health (CEPH) competencies. This edition has been thoroughly reviewed to reflect the latest developments in public health practice and education. Each chapter now begins with explicit linkages to updated CEPH competencies, ensuring students develop skills that meet current professional standards. The text incorporates cutting-edge topics including artificial intelligence applications in public health, expanded coverage of social determinants of health and structural bias, COVID-19 and emerging threats, and enhanced disaster management approaches. Updated skill-building activities, case studies, and ancillary materials – including resources for flipped classroom environments – make this the most current and pedagogically advanced text available. The book is organized into six clear units that achieve or provide: Introduction to Community and Public Health, 3rd Edition serves undergraduate and graduate public health students, health education majors, and professionals pursuing certification in public health fields. Medical students studying community medicine, nursing students, and allied health professionals will also find this text invaluable. Whether you're beginning your public health education or preparing for professional certification, this comprehensive resource provides the grounding you need to succeed in today's evolving public health landscape.
Figures and Tables xi Preface xvii About the Companion Website xxi Chapter 1 Introduction to Community and Public Health 1 Defining Community and Public Health 1 Basic Terms in Community and Public Health 3 Issues in Community and Public Health 7 Factors Affecting Community and Public Health 9 Community and Public Health Organizations 12 Historical Timeline for Community and Public Health 17 Current Challenges in Community and Public Health 27 Summary 30 Key Terms 30 Review Questions 31 Skill- Building Activity #1 31 Skill- Building Activity #2 32 Websites to Explore 32 References 33 Chapter 2 Descriptive Epidemiology in Community and Public Health 37 Definition, Scope, and Evolution of Epidemiology 37 Descriptive Epidemiology and Analytical Epidemiology 39 Contributions of Epidemiology 39 Uses and Functions of Epidemiology 41 Agent, Host, and Environment 42 Rates, Ratios, Proportions, and Percentages 43 Summary 60 Key Terms 61 Review Questions 61 Skill- Building Activity #1 62 Skill- Building Activity #2 62 Websites to Explore 62 References 63 Chapter 3 Analytical Epidemiology in Community Public Health 67 Types of Analytical Epidemiological Studies 67 Association and Causation 77 Infectious Disease Epidemiology 79 Chronic Disease Epidemiology 82 Selected Lifestyle Risk Factors 85 Summary 91 Key Terms 92 Review Questions 92 Skill- Building Activity #1 93 Skill- Building Activity #2 93 Websites to Explore 93 References 94 Chapter 4 Descriptive Biostatistics in Community and Public Health 101 Basic Terms in Biostatistics 101 Frequency Distribution 104 Measures of Central Tendency 105 Measures of Dispersion 107 Graphing Methods in Biostatistics 107 Positively Skewed and Negatively Skewed Distributions 108 Summary 112 Key Terms 112 Review Questions 113 Skill- Building Activity #1 113 Skill- Building Activity #2 114 Websites to Explore 114 References 115 Chapter 5 Inferential Biostatistics in Community and Public Health 117 Estimation 117 Hypothesis Testing 118 Testing Differences Between Two Group Means 121 Nonparametric Tests for Testing Differences Between Two Groups 123 Testing Differences Between Three or More Groups 124 Nonparametric Counterparts of ANOVA 128 Testing Differences in Proportions 128 Testing Associations Between Two or More Variables 130 Summary 133 Key Terms 134 Review Questions 135 Skill- Building Activity #1 135 Skill- Building Activity #2 135 Websites to Explore 135 References 136 Chapter 6 Social and Behavioral Sciences in Community and Public Health 139 Reasons for Studying Social and Behavioral Sciences 139 Examples from Cardiovascular Disease, Obesity, and HIV/AIDS 148 Community Organization and Community Building 152 School Health Programs 157 Community Mental Health 158 Alcohol, Tobacco, and Other Drugs 159 Summary 161 Key Terms 162 Review Questions 163 Skill- Building Activity #1 163 Skill- Building Activity #2 163 Websites to Explore 164 References 165 Chapter 7 Models in Health Education and Health Promotion 169 Planning Health Education and Health Promotion Interventions 169 Precede- Proceed 170 Patch 178 Match 180 Intervention Mapping 184 Apexph 187 Pen- 3 188 Behavior Change Wheel (BCW) 190 Mobilizing for Action through Planning and Partnerships (MAPP 2.0) 192 Summary 198 Key Terms 198 Review Questions 199 Skill- Building Activity #1 199 Skill- Building Activity #2 199 Websites to Explore 200 References 201 Chapter 8 Theories in Health Education and Health Promotion 203 Using Theories and Models 203 Health Belief Model 205 Transtheoretical Model 207 Theory of Reasoned Action, Theory of Planned Behavior, Integrative Model, and Reasoned Action Approach 211 The Theory of Reasoned Goal Pursuit 215 Social Cognitive Theory 217 Multi- Theory Model (MTM) for Health Behavior Change 220 COM- B Model 221 Social Marketing 222 Diffusion of Innovations Theory 223 Summary 227 Key Terms 228 Review Questions 229 Skill- Building Activity #1 229 Skill- Building Activity #2 230 Websites to Explore 230 References 230 Chapter 9 Methods in Health Education and Health Promotion 235 Methods of Teaching and Learning 235 Cognitive Methods in Health Education 238 Affective Methods in Health Education 240 Environmental Methods in Health Promotion 247 Summary 251 Key Terms 251 Review Questions 252 Skill- Building Activity #1 252 Skill- Building Activity #2 252 Websites to Explore 253 References 253 Chapter 10 Population Dynamics and Control 255 Demographic Cycle 255 World Population Trends 256 World Population Stabilization or Decline Post Peak 260 Designing Population- Based Public Health Programs for Different Subsections in the Community 268 Summary 271 Key Terms 272 Review Questions 273 Skill- Building Activity #1 273 Skill- Building Activity #2 273 Websites to Explore 274 References 275 Chapter 11 Air, Water, and Noise Pollution 279 Air Pollution 279 Water Pollution 284 Noise Pollution 289 Solid Waste Management 293 Climate Change and Global Warming 295 Summary 298 Key Terms 299 Review Questions 300 Skill- Building Activity #1 300 Skill- Building Activity #2 300 Websites to Explore 301 References 301 Chapter 12 Injury Control and other Environmental Issues 305 Unintentional Injuries 305 Intentional Injuries 309 Pests and Pesticides 312 Radiation 315 Disaster Management 318 Occupational Safety and Health 320 Summary 326 Key Terms 327 Review Questions 327 Skill- Building Activity #1 328 Skill- Building Activity #2 328 Websites to Explore 328 References 329 Chapter 13 Organization, Financing, and Delivery of Health Services and Public Health Systems in the United States 333 Understanding the Structure and Functioning of the US Health Care System 333 Organization of US Health Care 334 The Uninsured Population 337 Lack of Insurance and Access to Health Care Services 339 Financing Health Systems 340 US Health Care System in the International Context 342 Utilization Trends 343 Private Health Insurance and Managed Care 344 Cost Containment Initiatives 345 Patient Protection and Affordable Care Act 347 Organization of Public Health in the United States 350 Summary 355 Key Terms 357 Review Questions 357 Skill- Building Activity #1 358 Skill- Building Activity #2 358 Websites to Explore 358 References 359 Chapter 14 Program Planning, Budgeting, Management, And Evaluation in Community Initiatives 363 Planning Public Health Programs 363 Preparing Budgets for Public Health Programs 368 Administration and Management of Public Health Programs 373 Evaluation of Public Health Programs 377 Summary 383 Key Terms 384 Review Questions 385 Skill-Building Activity #1 385 Skill-Building Activity #2 385 Websites to Explore 386 References 387 Chapter 15 Systems Thinking and Leadership Incommunity And Public Health 389 Systems Thinking: The Approach 389 Basics of Leadership 393 Leadership Styles 395 Leadership in Health Care 396 NCHL Health Leadership Competency Model 397 Cultural Competence 398 Summary 407 Key Terms 408 Review Questions 408 Skill- building Activity #1 409 Skill- building Activity #2 409 Websites to Explore 409 References 410 Glossary 415 Index 447
Subject Areas: Public health & preventive medicine [MBN]
