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Internet Management for Nonprofits
Strategies, Tools and Trade Secrets

Ted Hart (Author), James M. Greenfield (Author), Steve MacLaughlin (Author), Philip H. Geier, Jr. (Author)

9780470539569, Wiley

Hardback, published 25 May 2010

432 pages
25.9 x 18.8 x 3.3 cm, 0.934 kg

"Just as "Internet Management for Nonprofits" advises its readers to do, the book is available via different channels - including Kindle, online, e-mail updates and hardcover - and takes on the appropriate identity in each. Lead editor Ted Hart says the three-part book covers topics ranging from digital fundraising to how the Internet can make non-profit management easier. Chapter one starts off with one of the more controversial topics in marketing today "The ROI of Social Media", and gets more intense from there, delving into online security, multichannel fundraising and Web analytics. And those are just a few of the chapters." (Fundraising Success Magazine, September 2010)

The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner

The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service.

  • Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques
  • Includes chapters written by leading Internet professionals
  • In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications

Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.

Introduction: A Primer for Board Members and Nonprofit Executives ix
Ted Hart

About the Editors xvii

Part I Effective Management and Leadership Tools 1

Chapter 1 The ROI of Social Media 3
Beth Kanter

Chapter 2 Path to Managing Your Organization Using Online Tools 25
Michael Sola and Tim Kobosko

Chapter 3 E-governance is Good Governance 45
Dottie Schindlinger and Leanne Bergey

Chapter 4 Social Collaboration and Productivity 63
Russell M. Artzt, John Murcott, and Mark Fasciano

Chapter 5 Insight Tools for Surviving and Thriving 83
Roger M. Craver and Ryann Miller

Chapter 6 Demystifying Online Metrics 103
Steve MacLaughlin

Part II Managing Fundraising and Building Communities Online 129

Chapter 7 Managing Fundraising and Building Communities Online 131
Adrienne D. Capps

Chapter 8 The Nonprofit Leader’s Volunteer Recruitment and Retention Strategies 159
Walter P. Pidgeon Jr.

Appendix 8A Highlights of America’s Philanthropic and Volunteering Heritage 177

Appendix 8B Creative Marketing Example 179

Chapter 9 How Successful are Your Social Media Efforts? 181
Danielle Brigida and Jonathon D. Colman

Chapter 10 Social “Trysumers” 203
Marcelo Iniarra Iraegui and Alfredo Botti

Chapter 11 Social Networks 223
Philip King

Chapter 12 Prospect Modeling, Prospect Research 241
Lawrence C. Henze

Chapter 13 No Borders 269
Andrew Mosawi and Anita Yuen

Part III Making Technology Work for Your Organization 289

Chapter 14 Effective Web Design 291
Allan Pressel

Chapter 15 Multichannel Fundraising 315
Michael Johnston and Matthew Barr

Appendix 15A Competency Profile of a Manager or Director of Integrated Fundraising 339

Chapter 16 12 Steps to Protect Your Organization and Donors from Fraud and Identity Theft 345
Catherine N. Pagliaro

Chapter 17 Mobile Technology 367
Ben Rigby

Case Study Transforming Activists into Donors---Nicolas Hulot Foundation Case Study 385
Frédéric Fournier

Notes 399

AFP Code of Ethical Principles and Standards 407

A Donor Bill of Rights 408

Index 409

Subject Areas: Business & management [KJ]
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