International Business Strategy
Rethinking the Foundations of Global Corporate Success

Now in its third edition, this core textbook combines analytical rigour and true managerial insight on the functioning and strategy of large multinational enterprises (MNEs).

Alain Verbeke (Author), I. H. Ian Lee (Author)

9781108738378, Cambridge University Press

Paperback / softback, published 23 September 2021

675 pages
24.3 x 17 x 2.4 cm, 1 kg

'This revised edition of Alain Verbeke's textbook builds on the strengths of the very first edition, and continues to stand out from other textbooks in two respects. First, the analytical framework summarizing the nature of international business presented in the first half of the book is consistently used in all subsequent chapters. Second, this conceptual toolkit helps students to understand the complexities of international business in the real world.' Sjoerd Beugelsdijk, Professor of International Business, University of Groningen

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.

List of figures
List of tables
About the authors
Foreword from Jean-François Hennart
Acknowledgements
List of abbreviations
Walkthrough
Introduction and overview of the book's framework
Part I. Core Concepts
1. Conceptual foundations of international business strategy
2. The critical role of firm-specific advantages
3. The nature of home country location advantages
4. The problem with host country location advantages
5. Combining firm-specific advantages and location advantages in a multinational network
Part II. Functional Issues
6. International innovation
7. International sourcing and production
8. International finance
9. International marketing
10. Managing managers in the multinational enterprise
Part III. Dynamics of Global Strategy
11. Entry mode dynamics 1: Foreign distributors
12. Entry mode dynamics 2: Strategic alliance partners
13. Entry mode dynamics 3: Mergers and acquisitions
14. The role of emerging economies
15. Emerging economy multinational enterprises
16. Multinational entrepreneurship
17A. International strategies of corporate social responsibility
17B. International strategies of corporate environmental sustainability
Conclusion: The true foundations of global corporate success
Notes
Index.

Subject Areas: Management & management techniques [KJM], International business [KJK], Business strategy [KJC]