International Business

Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.

Michael R. Czinkota (Author), Ilkka A. Ronkainen (Author), Suraksha Gupta (Author)

9781108701440, Cambridge University Press

Paperback / softback, published 16 September 2021

588 pages
24.6 x 18.9 x 2.7 cm, 1.27 kg

'This book, now in its ninth edition, benefits from the vast knowledge and academic experience of three known IB scholars. It is an up-to-date coverage of pertinent IB topics, contained in fifteen chapters and a collection of cases representing a mix of scenarios, industries, and contexts. The authors have thoughtfully included chapters on emerging markets, international supply chain, sustainability, digital IB, and the future of IB. These non-traditional chapters play increasingly important roles in IB research and education. In particular, sustainability is expected to be an ongoing theme in IB. The many examples and current cases provide interesting angles, and case studies provide a rich basis for class discussions.' Saeed Samiee, University of Tulsa

Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.

Part I: 1. The International Business Imperative
2. Trade and Investment Policies
3. The Essence of Culture
4. Politics and Law
Part II: 5. Financial Management
6. Developing and Emerging Markets and Their Integration
7. Building Data and Knowledge
8. Entry and Expansion
Part III: 9. International Marketing
10. Services
11. International Supply-Chain Management
12. Managing Globally
Part IV: 13. Ownership, Governance, and Sustainability
14. Digital Contributions for International Business
15 The Future and the Soul of International Business.

Subject Areas: Corporate governance [KJR], Management & management techniques [KJM], International business [KJK]