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Innovative Team Selling
How to Leverage Your Resources and Make Team Selling Work
Eric Baron (Author)
9781118502259, Wiley
Hardback, published 21 June 2013
272 pages
23.6 x 15.8 x 2 cm, 0.472 kg
Sales teams have the potential to do great work. Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork, collaboration and innovation, both internally and externally. Innovative Team Selling places the focus squarely on what will actually make team selling work within organizations large and small. It outlines how to help your teams master new skills in five specific categories: interpersonal, communication, presentation, problem solving, and facilitation. Author Eric Baron also explores the challenging issue of leveraging resources to develop innovative solutions for clients in order to compete effectively in a globalized economy. Innovative Team Selling shows you how to lead and participate in teams that work together effectively; strategize prior to the client meetings; make successful team sales calls; and debrief honestly to determine how to learn and grow from the experience.
Introduction xi 1 The Celebration, or Why We Need Sales Teams 1 2 Meetings, Bloody Meetings 13 3 Easy to Say; Hard to Do . . . Very Hard 25 4 So Who Does What and When? 39 5 Now, Let’s Get Creative 53 6 Adding Structure to the Process 65 7 Getting Our Acts Together 79 8 It’s All About Connecting 89 9 You Mean We Have to Sell, Too? 103 10 Positioning . . . A Key Ingredient in Understanding Needs 119 11 Just One More Question (or Ten), If You Will, Please 131 12 Are They Sales Teams or Needs Development Teams? 145 13 Is Anybody Listening? 159 14 The Big Day 173 15 Okay, So How Do We Do All That? 185 16 What Do You Mean You Don’t Like It? 201 17 Bringing Home the Bacon 217 18 One Last Time: It’s All About Differentiation 229 About the Author 241 About the Baron Group 243 Acknowledgments 245 Index 247
Subject Areas: Business & management [KJ]
