• Improving the User Experience through Practical Data Analytics; Gain Meaningful Insight and Increase Your Bottom Line (Paperback) 9780128006351
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Improving the User Experience through Practical Data Analytics
Gain Meaningful Insight and Increase Your Bottom Line

Make data-driven UX design decisions using statistical techniques to gain insight from the ever-increasing amounts of user data

Mike Fritz (Author), Paul D. Berger (Author)

9780128006351, Elsevier Science

Paperback, published 6 March 2015

396 pages
23.4 x 19 x 2.5 cm, 0.77 kg

"The writing is clear and lucid. The authors make highly technical content, including the use of necessary equations, readable and understandable… all UX researchers, no matter their experience level, should find this book valuable and so it is recommended." --Computing Reviews

Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself.

Key features include:

  • Practical advise on choosing the right data analysis technique for each project.

  • A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field.

  • Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS.

  • Clear and concise guidance on interpreting the data output.

  • Exercises to practice the techniques

Chapter 1: The Changing World of UX

Chapter 2: Data to the Rescue

Chapter 3: Stats! It’s Easier Than You Think

Chapter 4: Unmoderated Remote Usability Tests

Chapter 5: Surveys

Chapter 6: Good Old Usability Tests

Chapter 7: Persona Development

Chapter 8: Field Studies

Chapter 9: Live Website Data

Chapter 10: Card Sorting Data

Chapter 11: Case Studies – Tips from the Real World

Subject Areas: Human-computer interaction [UYZ], Management decision making [KJMD]
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