In Ideas Don’t Die. Companies Do. renowned voice on disruptive agility and executive Hari Abburi delivers an insightful framework for leaders to future proof their companies by creating an idea obsessed enterprise. In the book, you’ll learn why ideas are more important than customers to disrupt the industry and marketplace.

The author explains how to distinguish between ideas that are truly original and those that require strategic execution to differentiate them from other choices on the market. He offers key insights into how to glean information from other companies who have worked with the idea and how to apply that knowledge to your firm’s own idea.

Inside the book:

• Explanations of the “idea moat” that creates exponential value at one company as opposed to another that uses similar ideas
• Compelling answers to questions about idea timing, and why ideas that failed a few years ago can be successful today
• How to shift your company’s focus from thinking customers to thinking ideas

Perfect for managers, executives, entrepreneurs, founders, and other business leaders, Ideas Don’t Die. Companies Do. will also benefit product team leaders and other innovators with a desire to bring new and exciting ideas to the market.