Freshly Printed - allow 7 days lead
Couldn't load pickup availability
How Women Mean Business
A Step by Step Guide to Profiting from Gender Balanced Business
Avivah Wittenberg-Cox (Author)
9780470688847, Wiley
Paperback / softback, published 13 April 2010
424 pages
21.6 x 13.6 x 2.8 cm, 0.463 kg
"... clearly and comprehensively documents how corporations can best implement strategies to achieve gender balance and attract the best...." (Women Mean Business, June 2010) "The book takes the reader comprehensively through 4 stages to achieve a more representative gender balance in business." (ChangingPeople.co.uk, April 2010)
Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: • Audit – where are you really at with gender balance now? • Awareness – Opening your eyes to what better gender balance could mean for your company • Alignment – Ensuring the buy-in that will bring about real results and change • Sustain – Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it. Women are most of the talent and much of the market – you need this book.
Dedication ix Foreword xi Acknowledgements xv Introduction 1 Part I: Audit 15 Chapter 1: What’s the Balance? 17 Chapter 2: What Do Others Do? 49 Chapter 3: What Do We Say? 77 Part II: Awareness 95 Chapter 4: Why Should Business Care? 97 Chapter 5: Leading Gender Bilingual 129 Chapter 6: Working Gender Bilingual 159 Chapter 7: The Action Plan 191 Part III: Alignment 213 Chapter 8: Training 215 Chapter 9: Talent 235 Chapter 10: Markets 275 Part IV: Sustain 315 Chapter 11: Communicating 317 Chapter 12: Measuring 339 Chapter 13: Rewarding 355 Conclusion 369 Notes 373 Bibliography 387 Index 395
Subject Areas: Business & management [KJ]
