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How to Win in Washington
Very Practical Advice about Lobbying, the Grassroots and the Media
"This is one of the best books I have ever seen on how Washington works. It is essential reading for anyone doing business in Washington.... It is written in clear, precise English and tells important stories."
—Stuart E. Eizenstat, Washington lawyer and Chief Domestic Advisor to President Carter
Ernest Wittenberg (Author), Elisabeth Wittenberg (Author)
9781557860347, Wiley
Hardback, published 12 October 1989
172 pages
25 x 20 x 1.5 cm, 0.68 kg
How to Win in Washington describes how to lobby government successfully using case histories of winning campaigns and interviews with members and effective lobbyists.
Acknowledgments vii Prologue: The Rustling of the Grassroots 1 Part I Opening Moves 9 1. Setting the Pattern for Success 11 2. Gaining Entry - and Access 17 3. Finding a Congressional Sponsor 30 Part II Organizing a Lobbying Campaign 39 4. Cultivating the Grassroots 43 5. Mobilizing the Grassroots for Business Issues 69 6. Winning with Established Grassroots Organizations 80 7. Developing an Inside Strategy 95 Part III Orchestrating the Theme 107 8. Winning at a Hearing 109 9. Working with the Media 115 10. Finding Allies 128 11. Resurrecting a Lost Cause 136 Further Reading 143 Index 154
Subject Areas: Politics & government [JP]
