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How To Sell When Nobody's Buying
(And How to Sell Even More When They Are)
Dave Lakhani (Author)
9780470504895, Wiley
Hardback, published 3 July 2009
256 pages
21.8 x 14.7 x 2.3 cm, 0.34 kg
The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy. How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you. These days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn How to Sell When Nobody's Buying.
Acknowledgments ix Preface xi Chapter 0 Quick Start: How to Sell More Right Now 1 Chapter 1 Get Real and Get Focused 11 SLUMP BUSTER: AN INTERVIEW WITH SCOTT MARKER 27 Chapter 2 Get Visible: You Have to Be Seen to Sell 33 Chapter 3 Get Connected: How to Find Buyers Who Are Ready to Buy Now 49 Chapter 4 Get Digital and Get Off the Road: Sell to Buyers at Their Desks from Yours 63 Chapter 5 Get Creative: Open New Doors in New Ways 75 SLUMP BUSTER: AN INTERVIEW WITH TODD CARLSON 91 Chapter 6 Get Persuasive: Understand Buyer Psychology to Sell More Now 95 Chapter 7 Get Paid: Getting More Out of Every Sale 107 Chapter 8 Get Leverage: The Art of Mass Influence 115 Chapter 9 Get Them Selling: In Economic Slumps, Good Sales Managers Earn Their Pay 125 SLUMP BUSTER: FOR SALES MANAGERS AND CEOS: AN INTERVIEW WITH DWAYNE SPEAGLE 135 Chapter 10 Final Thoughts 139 Afterword: An Interview with Matt Hoover, Winner of NBC’s The Biggest Loser and Olympic Hopeful 143 Contributing Author Essays 159 How to Sell More Using Social Media Dr. Rachna Jain 161 Disruptive Excellence Ray Cronise 185 How to Effectively Use Facebook to Find Your Ideal Work, Build Your Brand, and Increase Your Sales 197 How to Sell Real Estate in a Tough Market and Grow Your Business Year after Year at the Same Time 211 Bibliography 223 About the Author 227 Index 229 Exclusive Free Video Training Offer 239
Mari Smith
Craig Ernst
Subject Areas: Business & management [KJ]
