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How to Sell Anything Online
The Ultimate Marketing Playbook to Grow Your Online Business
Anaita Sarkar (Author)
9781394270811, Wiley
Paperback / softback, published 19 August 2024
336 pages
22.4 x 15 x 2.5 cm, 0.408 kg
Are you ready to supercharge your sales? When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google and Instagram to influencer marketing, website optimisation and SEO, this book will be your go-to business sidekick. Anaita Sarkar, cofounder and CEO of Hero Packaging and founder of marketing company Sell Anything Online, shares a comprehensive toolkit of online actions and tips that you can put in motion immediately. With the help of case studies from experts across the industry, you'll learn how to:
Whether you're mastering content creation, optimising email campaigns or exploring influencer collaborations, this guide has you covered. With How to Sell Anything Online, you'll discover the secret sauce for consistent, profitable sales growth!
About the author ix Acknowledgements xi How to use this book xiii Introduction xix My seven business beliefs xxvii Part I: The 5 core pillars of business 1 1 Craft a distinct competitive advantage 3 2 Master your cashflow 7 3 The power of protectable IP 15 4 Build your digital assets 19 5 Consistency will win the game 21 Part II: Understanding the marketing funnel 23 Stage 1: Capturing your cold audience in the TOFU 27 6 TOFU strategy #1: Facebook (Meta) ads 31 7 TOFU strategy #2: Influencer marketing 43 8 TOFU strategy #3: Digital PR 63 9 TOFU strategy #4: Brand collaborations 75 10 TOFU strategy #5: TikTok 81 11 TOFU strategy #6: TikTok ads 97 12 TOFU strategy #7: Instagram 101 Stage 2: Warming up the audience in the MOFU 111 13 MOFU strategy #1: Meta ads 115 14 MOFU strategy #2: Email marketing 119 15 MOFU strategy #3: Google Ads 139 16 MOFU strategy #4: SEO 149 17 MOFU strategy #5: Instagram 165 Stage 3: Converting customers in the BOFU 171 18 BOFU strategy #1: Website optimisation 175 19 BOFU strategy #2: Email marketing 189 20 BOFU strategy #3: TikTok Shop 193 Part III: The secret sauce 199 21 Retention strategy #1: How to create an exceptional customer experience 203 22 Retention strategy #2: How to use email marketing to bring customers back to your store 209 23 Retention strategy #3: How to use Meta ads to retarget your customers 221 Part IV: The magic bucket 225 24 Magic bucket strategy #1: Creating a loyalty program that works 227 25 Magic bucket strategy #2: Giving your customers a place to chat 233 26 Magic bucket strategy #3: Giving your customers FOMO 235 27 Magic bucket strategy #4: Treating customers like VIPs 237 28 Magic bucket strategy #5: Using email marketing to make customers feel special 239 29 Magic bucket strategy #6: Building a personal brand 245 Part V: What’s next? 257 30 Advice from Mark Bouris: How to build a personal brand that spans decades 259 31 How to build a community 269 32 Bringing it all together 281 The final recap 291 My last piece of advice 295
Subject Areas: Business & management [KJ]
