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How to Run Seminars and Workshops
Presentation Skills for Consultants, Trainers, Teachers, and Salespeople
Robert L. Jolles (Author)
9781119374343, Wiley
Paperback / softback, published 26 May 2017
352 pages
22.4 x 14.7 x 2.8 cm, 0.363 kg
Make your message stick with expert help from this classic trainer's resource How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book covers all aspects including planning, setup, delivery, coaching, and more—including valuable guidance on selling your services. This new Fourth Edition has been updated and expanded, with new information on training simulations, self-marketing, and online delivery. New templates and worksheets help you sell your presentation more effectively, and insider tips leave you equipped to handle any situation that might arise. Novice presenters will find extensive guidance for every phase of the process, and even veteran presenters will learn how to fine-tune and adjust their methods to suit their audience and mode of delivery. Most trainers and presenters know all they need to know about their chosen topic, but very few know how to present it effectively. For more than a decade, this book has been training the trainers—from behind-the-scenes preparations to "in the pit" performance and working with trainees hands-on, straightforward guidance shows you how to: As training departments shrink—many disappearing entirely—more and more companies are turning to keynote and workshop delivery as a way of reaching key clients. Podcasts are replacing live training, and new technology is continually changing the way presentations are made. Professional trainers and speakers must understand the nuances of any audience/delivery permutation, and tailor their methods to match. How to Run Seminars and Workshops is a trusted resource for presenters seeking to boost their effectiveness at any level, in any industry.
Preface ix Acknowledgments xv PART I GETTING STARTED Chapter 1 Creating a Seminar Business 3 Chapter 2 Working with Adult Audiences 29 Chapter 3 Recognizing Trainees’ Levels of Behavior 47 Chapter 4 The Personality Parade: Training All Different Types of People 55 Chapter 5 The Pace Race: How to Train Groups with Diverse Needs 85 Chapter 6 Anatomy of an 8:00 a.m. Start: Finalizing On-Site Preparations 93 PART II DELIVERY: THE ART OF MAKING GREAT PRESENTATIONS Chapter 7 The Secret of Success: Selling Your Presentation 113 Chapter 8 Thirty Tips on Maintaining Interest 141 Chapter 9 The Art of Effective Questioning: Getting Trainees Involved 167 Chapter 10 Using Visual Aids 193 Chapter 11 Technology and Training 203 Chapter 12 Taking Your Training Online 221 Chapter 13 Giving Feedback and Coaching 235 Chapter 14 Tricks of the Trade 243 PART III IMPROVING THE TRAINING PROCESS Chapter 15 Inside the Mind of a Professional Speaker: How to Present Your Best Self 267 Chapter 16 The Value of Good Training: Hiring Effective Trainers 281 Chapter 17 Avoiding the Training Trap: Problems with Relevance and Respect 289 Chapter 18 Developing a Training Staff 297 Chapter 19 Evaluation and Support 303 Chapter 20 Adventures in Cross-Training 311 Epilogue: What’s Next? 319 Index 323
Subject Areas: Business & management [KJ]
