How to Price
A Guide to Pricing Techniques and Yield Management

Introduces the reader to a wide variety of research results on pricing techniques and revenue management.

Oz Shy (Author)

9780521887595, Cambridge University Press

Hardback, published 14 January 2008

448 pages, 95 tables
26 x 18 x 3 cm, 0.92 kg

'This is a must-read for all economists interested in pricing of services. It provides a wealth of exciting pricing issues and their solutions. It is accessible for undergraduates, yet exceedingly valuable to graduate economists, MBA students, practitioners and researchers. It is both a textbook and a reference for the various types of pricing. At the same time, it provides algorithms for those trying to apply the concepts in practice. Oz Shy has shown us the usefulness of applying economic concepts to pricing and provides us with fun in doing so.' Ingo Vogelsang, Boston University

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.

1. Introduction to pricing techniques
2. Demand and cost
3. Basic pricing techniques
4. Bundling and tying
5. Multipart tariff
6. Peak-load pricing
7. Advance booking
8. Refund strategies
9. Overbooking
10. Quality, loyalty, auctions, and advertising
11. Tariff-choice biases and warranties
12. Instructor and solution manual.

Subject Areas: Labour economics [KCF], Economics of industrial organisation [KCD], Research methods: general [GPS], Risk assessment [GPQD]