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How to Plan a Profitable, Wow-factor Gala

Scott C. Stevenson (Edited by), . SPEG (Author)

9781118690390, Wiley

Paperback / softback, published 9 July 2013

64 pages
27.9 x 21.6 x 0.3 cm, 0.173 kg

Originally published by Stevenson, Inc., this practical resource features dozens of ideas on how to plan effective, profitable, wow-factor galas, including:

  • Essential first steps for successful galas
  • Tips for budget planning and cost-conscious measures
  • Volunteer and board member involvement
  • Revenue-boosting ideas
  • Event publicity and promotion
  • Ways to maximize attendance
  • Effective live and silent auctions
  • Event checklists
  • Budget estimations
  • Leadership
  • Preview parties
  • Chairperson responsibilities
  • Engaging the wealthy
  • Ticket sales strategies
  • Venue selection
  • Assessment forms
  • Volunteer committees
  • Online promotion
  • Event security

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Front Matter (Pages: 1-3)

CHAPTER 1 Essential First Steps (Pages: 4-7)

CHAPTER 2 Budgeting & Cost-Conscious Advice (Pages: 8-15)

CHAPTER 3 Volunteer & Board Involvement (Pages: 16-23)

CHAPTER 4 Revenue: Gala Sponsorships (Pages: 24-29)

CHAPTER 5 Publicizing Your Gala, Creating Buzz (Pages: 30-34)

CHAPTER 6 Revenue: Maximizing Attendance, Ticket Sales (Pages: 35-41)

CHAPTER 7 Revenue: Making the Most of Live, Silent Auctions (Pages: 42-48)

CHAPTER 8 Creating a Crowd-Pleasing Experience (Pages: 49-57)

CHAPTER 9 Post-Event & Evaluation Procedures (Pages: 58-61)

Subject Areas: Business & management [KJ]
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