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How to Influence Anyone, Anywhere, Every Time
The Art and Science of Communication at Work
Colin James (Author), Erica Bagshaw (Author)
9781394248643, Wiley
Paperback / softback, published 30 May 2024
320 pages
22.4 x 14.7 x 2.5 cm, 0.386 kg
We communicate all the time. But do we have impact? Do we influence? When you speak, do people lean in? When they hear you, do others feel impressed, challenged, motivated or inspired? Through tested frameworks and instantly applicable techniques, How to Influence Anyone, Anywhere, Every Time shows you how to use your words and your body language to engage and persuade. With this handbook, you'll learn crucial communication skills for delivering with impact in any professional setting — be it in the boardroom, your next sales meeting or interpersonal interactions. Master how to deliver your message with conviction, confidence and clarity. Globally renowned speaking coaches Colin James and Erica Bagshaw share their proven methodology for wielding influence in any and every context. In How to Influence Anyone, Anywhere, Every Time, they show you how to systematically get and hold people’s attention — and use your influence to achieve positive results in your organisation or business. Whether you’re working face-to-face, you need to create presence online, or you’re crafting a written message, you’ll discover the tips you need. Communicate more effectively with a tried-and-trusted process for success, using the 3 Ds:
How to Influence Anyone, Anywhere, Every Time is a must-have resource for anyone who needs to present their ideas, gain trust and bring about real change.
Once upon a time vii Part I: Diagnose 1 1 Diagnosing the what and the who 3 2 What is the outcome from the audience perspective? 15 3 Begin with why 23 Part II: Design 31 4 Phase one - Context 39 5 Phase two - Connection 57 6 Phase three - Content 71 7 Phase four - Call to action 75 8 Phase five - Close 79 Part III: Delivery 89 9 The power of PAVERS ® 91 10 Physiology 97 11 Gestures 105 12 Movement 127 13 Facial expression 143 14 Auditory 147 15 Language 159 16 Visual aids 165 17 Energy 189 18 Relationships 211 19 Managing questions 223 20 Story 253 A final word 283 References 285
Subject Areas: Business & management [KJ]
