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How Did I Get Here?
The Ascent of an Unlikely CEO
Tony Hawk (Author), Pat Hawk (With)
9780470631492, Wiley
Hardback, published 22 October 2010
208 pages, Photos: 0 B&W, 0 Color
23.1 x 15.5 x 2 cm, 0.42 kg
"... entertaining review of his entrepreneurial endeavours." (Business Life, December 2010) "This is no sham celebrity business book... packed with lessons for entrepreneurs." (Director, December 2010)
The most famous skateboarder ever shares the business secrets to his success! He's the man who put skateboarding on the map. He's the first to land a 900 (two and a half full rotations). He's also among the richest pitchmen in any sport. And, in a sport that's especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is. Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl's; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games. Filled with Tony's typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk's unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You'll find out how authenticity has served him well in all his achievements. You'll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism. Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?
Preface ix Credits xv Chapter 1 Toucan Sam Teaches Me a Lesson 1 Chapter 2 Building a Better Birdhouse 9 Chapter 3 Hey Kid, Want to Buy a Hoodie? 21 Chapter 4 “Is Tony Hawk a Real Person?” 33 Chapter 5 What the Hell is a HuckJam? 45 Chapter 6 “Extreme” is a Four-Letter Word 63 Chapter 7 The Denim Debacle 75 Chapter 8 Final Cut 83 Chapter 9 Hashtag is Not a Death-Metal Band 97 Chapter 10 How to Never Get a Movie Made 113 Chapter 11 Stinky Diapers in First Class 123 Chapter 12 Giving Back 153 Acknowledgments 165 Index 175
The day I knew it was time to take control
The birth and near-death of our first business
Risking our homes to make T-shirts and hats
From motion capture to gaming franchise
Innovation and improvisation on a million-dollar ramp
“This is how we do it in our world”
Some business ideas that didn’t quite fly
The key to image control: get your own editing bay
Reaching out through tweets, apps, and satrad
Hollywood will break your heart, or at least piss you off
How to balance travel and family: bring ’em
Family, friends, Regis, and a very smart fifth-grader help me build a charity
Subject Areas: Business & management [KJ]
