Hollywood's Overseas Campaign
The North Atlantic Movie Trade, 1920–1950

A history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain.

Ian Jarvie (Author)

9780521415668, Cambridge University Press

Hardback, published 28 August 1992

496 pages, 16 b/w illus.
23.6 x 16 x 3.1 cm, 0.97 kg

"Jarvie has written a book which fills a major gap in our knowledge...an important contribution to our understanding of the history of this medium." Richard Paterson, Journal of Communication

A history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain in the period 1920–1950, this book shows how well-organised and effective the American industry was overseas. It addresses Hollywood operations in Canada and various unsuccessful official attempts to curb them, and in Great Britain where legislation was enacted to control them, achieving some but by no means complete success. The study deals with the complexity of the situation in the United States, where the film industry coped with internal divisions, hostile pressure groups, and ambivalent administrations and shows that the secret of success is in the mastery of organization and supply.

List of tables and figures
Preface
General introduction
Part I. A Small Market - Canada: 1. The White Report and the trial of Famous Players, 1932
2. Before the White Report, 1920–1930
3. After the White Report, 1932–1950
Part II. America's Biggest Foreign Market: The United Kingdom: 4. The road to a British quota system, 1920–1927
5. Trade policy, politics and the 1938 act, 1928–1938
6. War and currency crisis, 1939–1945
7. Trial of strength: Hollywood's boycott of the British market, 1947–1948
8. Postwar measures: the boycott and its aftermath, 1945–1950
Part III. The US Motion Picture Industry and its Overseas System: 9. The MPPDA and the beginnings of organization, 1920–1922
10. Machinery without policy, 1923–1932
11. The system in operation, 1933–1941
12. Protecting the system in wartime, 1942–1945
13. Adapting the system to peace, 1945–1950
Epilogue
References
Filmography
Index of names
Index of subjects.

Subject Areas: Films, cinema [APF]