Happiness and Virtue Ethics in Business
The Ultimate Value Proposition

This book combines research in economics and psychology with Aristotelian virtue ethics to show why happiness is the ultimate value proposition for business.

Alejo José G. Sison (Author)

9781107044630, Cambridge University Press

Hardback, published 11 December 2014

318 pages, 1 b/w illus.
22.9 x 15.2 x 1.9 cm, 0.57 kg

Research on happiness has steadily increased over the last decade, with different streams of inquiry converging into what has come to be known as 'modern happiness studies' (MHS). In this book, Alejo José G. Sison draws on the latest research in economics and psychology as well as Aristotelian virtue ethics to show why happiness is the ultimate value proposition for business. Using non-technical language and a number of illustrative vignettes, he proposes ways for businesses to cultivate the virtues, providing advice on production and service enhancement, customer satisfaction, employee well-being and overall organizational wellness. This book will appeal to a wide readership, including graduate students and researchers in business ethics, moral philosophy and positive psychology.

Foreword Stefano Zamagni
Preface
Introduction. The ultimate value proposition
1. Modern happiness studies and 'individual subjective wellbeing': you only get what you measure
2. Happiness and income: how much happiness can money buy?
3. Choice, desire and pleasure: is happiness getting what you want or wanting what you get?
4. The biotechnology of happiness: not just a 'quick fix'
5. Working on happiness
6. Happiness, politics and religion: now and at the hour of our death
7. Aristotelian virtue ethics: the forgotten philosophical tradition on happiness
Concluding chapter. Learning to be happy
Index.

Subject Areas: Business ethics & social responsibility [KJG], Business strategy [KJC], Business studies: general [KJB]